You may be asking why you should put the time and effort to market your business on Instagram?
Instagram is here to stay. Publicly launched in October 2010, Instagram was acquired by Facebook in 2012 and continues its steady membership growth. Facebook continues to put more resources towards Instagram’s growth including updating its technology by integrating the Facebook Unicorn search and data platform in 2014. This platform is here to stay!!!
Instagram has now hit the 400 million users mark surpassing Twitter as the second most popular social media network (after Facebook).
Instagram is still not saturated with marketers. Facebook is used by 96% of marketers vs Instagram which only is used by 36% of marketers currently. Get in before it’s too late!
Instagram users (68%) interact with brands vs (32%) of Facebook users. Instagram has 58x more engagement per follower than Facebook.
Facebook engaged followers are valued at $55 order value vs Instagram’s engaged followers at $65 order value.
Now is the time to get your business or brand on Instagram.