Are you making up imaginary rules for your social media account OR using & improving on proven marketing techniques to get business?
Have you ever been to a tradeshow?
- Your business has a booth.
- You interact with lots of people at the tradeshow.
- Some people just look at your booth and walk on by without interacting.
- Some people drop a business card in your fish bowl and keep going.
- Some people stop at the booth and interact with your booth.
- Some people say they want to do business with you, but might walk around the conference, see competitor and go with that vendor.
- With all the people and different levels of interest, it’s your job to work through those contacts to get business and even sway back the people who are now talking to your competitor.
- The tradeshow is a marketing opportunity to interact with potential customers.
NOW LET’S GO OVER THAT AGAIN
- Your business has an account on Instagram.
- You interact with lots of people on Instagram.
- Some people just look at your account and scroll on by without interacting.
- Some people drop a LIKE on your post and keep going.
- Some people stop and COMMENT and interact with your account.
- Some people FOLLOW you, but might scroll around Instagram and decide to FOLLOW someone else / UNFOLLOWING you.
- With all the people and different levels of interest, it’s your job to work through those contacts to get business and even sway back the people who are now FOLLOWING others.
- Instagram is a marketing opportunity to interact with potential customers.
We hear lots of people complaining about people:
- Liking & Commenting but not following their accounts
- People following then unfollowing F/U
When you compare these actions to a brick&mortar business or a face-to-face meeting, it seems silly to think that you would be mad or leave hateful comments to a potential customer.
We often wonder who made up the rules for what people are allowed or not allowed to do on social media accounts. The fact is that people who Like/Comment/Follow/Unfollow are implementing age old marketing techniques to GET BUSINESS. They may not be doing them well but they ARE getting out there and not being a wallflower waiting for business to come to them.
What you should be focused on is that each person that interacts with your account is an opportunity. And you are wasting that opportunity if you are spending time tracking down unfollowers or complaining about F/U. See it as an opportunity of a warm contact to interact with. Provide value to make them a customer.