Instagram 30 Day Challenge – Day 3. Instagram provides you with just one place to provide a link to your product/service, website or blog. Are you utilizing it and have you setup tracking?
Instagram Link in Profile
Your link in your Instagram profile is probably one of your most critical lines if you are trying to monetize your Instagram. Make sure to utilize this ONE LINK to direct your audience to your website where they can
- buy a PRODUCT/SERVICE
- view your BRAND or
- see your blog (INFLUENCERS)
Redirecting your audience to your website is also a great way to build your audience by collecting their email. Remember, Instagram is not your platform and as many followers as you have, this audience can go away at any time if your account is hacked or banned for some reason. Directing your audience to your website and requesting their email address on your website ensures that you have control over further communications with your followers.
Instagram Link Tracking
One more tip! Users who click on the link are not tracked in Google analytics unless you add Google utm parameters. This means you will not have a count of how many people clicked through to your website from Instagram unless you setup this tracking. You can use a bit.ly address, but this hides your websites name on Instagram (Another opportunity for branding). Click here for instructions on how to setup a redirect with Google Analytics Tracking