Instagram 30 Day Challenge – Day 11. You defined your niche, but are you being you? Are you being unique?
How to stand out on Instagram?
400 Million accounts on Instagram. How are you going to stand out?
In June 2015, an Instagram account, @socalitybarbie, exploded on Instagram to over 1M followers in six months. The account was a satire mocking all the hipster accounts claiming to #liveauthentic.
The mid-20’s Portland wedding photographer said that all of the accounts using the #liveauthentic hashtag looked alike taking similar pictures, in similar locations, with similar props and did not seem at all authentic. Her unique approach at her account was to create a satire of the #liveauthentic style using a barbie doll to recreate those classic pics. THIS resonated with over one million people who also found the non-authenticity mocking… refreshingly authentic.
Over 1.2 million followers in six months. She no longer posts on her Instagram account as of November 2015, but she made her point. #LIVEAUTHENTIC